ATTN: ENTER YOUR LIST OF IDEAL CLIENTS AND WHAT THEY WANT MORE THAN ANYTHING
HEADLINE: HOW TO [RESULT] WITHOUT [EFFORT]
Subheading: This video reveals how [audience] can [result] even if [objection]
Scarcity/urgency: I don’t know how long this will be free for!
I 'm not into spam - you can unsubscribe at any time
WHAT YOU'LL DISCOVER
TANGIBLE OUTCOME 1 - The [unexpected thing] that [audience] [verb] to achieve [result]
TANGIBLE OUTCOME 2 - How to [do X] so you can [do Y]
TANGIBLE OUTCOME 3 - Sick of [problem] Discover how to [solution] instead
TANGIBLE OUTCOME 4 - Why (common belief] is wrong and what actually works
TANGIBLE OUTCOME 5 - The [short solution] that [extreme result]
TANGIBLE OUTCOME 6 - [Number [ways to result] without [pain]
"This platform has completely transformed how we manage our marketing campaigns. The ease of use and powerful features have made a significant impact on our ROI."
This platform has revolutionized our business operations. The seamless integration and powerful features have helped us scale our marketing efforts efficiently while maintaining excellent customer relationships.
This platform has revolutionized our business operations. The seamless integration and powerful features have helped us scale our marketing efforts efficiently while maintaining excellent customer relationships.
INDUSTRY STATISTIC/SHOCKING STATEMENT
EXPLAIN WHY THEY’RE IMPACTED AND WHY NOW IS THE TIME TO ACT
IF YOU’RE [EXPERIENCE] AND STILL NOT [RESULT]...
Paragraph 1: describe a scenario or the reality they find themselves in very closely that causes pain.
Paragraph 2: agitate the pain - what positive experience is their competitors having - what happens if they stay stuck.
Paragraph 3: Position it as not their fault - it’s the system, the method or knowledge they’re missing.
Paragraph 4: Don’t reveal anythinig yet, just increase curiosity ‘Once you [X], you’ll notice [Y].
*Use you, say it how they would say it, state what is true
STATE WHAT THEY DON’T NEED MORE OF...
[NAME YOUR SOLUTION OR ADD LOGO (BELOW)]
SUBHEADING: THE [NUMBER] FRAMEWORK TO [RESULT]
Show the problem gap - what is the old way of doing things and contrast it with your way.
Outline the core pillars (3-5 steps):
Create a pull - Create [solution] so that [result]
Show a powerful solution or thing they need - Achieve [X] using [method]
Show the overall outcome and how simple the offer is
*rename the core compnents so they’re less generic e.g. DM outreach becomes ‘conversation catalyst’
WHAT OUR CLIENTS SAY...
NAME OR ROLE
NAME OR ROLE
NAME OR ROLE
YOU DON’T HAVE A [PROBLEM THEY THINK THEY HAVE]
RECAP THE BENEFITS
BEFORE: Insert what they’re doing now
AFTER: Insert what they’ll do after
INSERT SCARCITY STATEMENT
GUARANTEE / AUTHORITY / PERSONAL STORY
AUTHORITY SIGNALS: I’ve helped over [number] of people [result] and this method has helped [list of people who benefited]
OR
CASE STUDIES: Show how you helped someone with an in depth case study
DATA POINTS: Give statistics about why it works, how it links to industry changes or the typical result clients see.
RISK: Show the risk ‘This is free and only takes 10 minutes, so you ahve nothing to lose’
[NAME YOUR SOLUTION OR ADD LOGO (BELOW)]
YOU’LL WALK AWAY WITH:
Description of outcome 1
Description of outcome 2
Description of outcome 3
Description of outcome 4
URGENCY OR SCARCITY STATEMENT
[NAME YOUR SOLUTION OR ADD LOGO (BELOW)]